PHSU Brand Platform

The Ponce Health Sciences University Visual Brand Guidelines were created to build a unified visual identity that reflects the excellence of our institution. Guided by insights from contextual design interviews, a vision for our brand emerged. The result? A vibrant system that positions Ponce Health Sciences University as a world-class, culturally competent institution that uses innovative and adaptive learning environments for student success. We honor our historical principle, "We should learn as long as we will live" through our servant leadership approach in our communities, classes, and world.

Logos

Mark

Brand Guide

Color Palette

Primary

RGB: 0, 153, 154
CMYK: 81, 20, 42, 1
HEX: 00999A
PANTONE: 3272 C
RGB: 2, 71, 72
CMYK: 92, 53, 60, 42
HEX: 024748
PANTONE: 3302 C

Secondary

RGB: 219, 221, 220
CMYK: 13, 9, 10, 0
HEX: DBDDDC
PANTONE: COOL GRAY 1 C
RGB: 247, 149, 29
CMYK: 0, 49, 98, 0
HEX: F7951D
PANTONE: 1495 C

School Color Scheme

PUBLIC HEALTH PROGRAM
RGB: 225, 136, 114
CMYK: 9, 56, 54, 0
HEX: E18872
PANTONE: 486 C
SCHOOL OF NURSING
RGB: 100, 214, 215
CMYK: 53, 0, 21, 0
HEX: 64D6D7
PANTONE: 3242 C
SCHOOL OF DENTAL MEDICINE
RGB: 125, 13, 92
CMYK: 50, 100, 33, 19
HEX: 7D0D5C
PANTONE: 235 C
SCHOOL OF BEHAVIORAL
AND BRAIN SCIENCES
RGB: 251, 198, 17
CMYK: 2, 22, 99, 0
HEX: FBC611
PANTONE: 116 C
SCHOOL OF MEDICINE
RGB: 205, 57, 21
CMYK: 13, 91, 100, 4
HEX: CD3915
PANTONE: 7597 C

Fonts

Brand Voice, Message, and Tone