PHSU Brand Platform

The Ponce Health Sciences University Visual Brand Guidelines were created to build a unified visual identity that reflects the excellence of our institution. Guided by insights from contextual design interviews, a vision for our brand emerged. The result? A vibrant system that positions Ponce Health Sciences University as a world-class, culturally competent institution that uses innovative and adaptive learning environments for student success. We honor our historical principle, "We should learn as long as we will live" through our servant leadership approach in our communities, classes, and world.

Logos & Branding Assets

PHSU School of Medicine BVI Horizontal Logo
PHSU Medicine PR&STL Vertical Color Logo
PHSU School of Medicine BVI Vertical Color Logo
PHSU IT Horizontal Color Logo
PHSU LSP Horizontal Logo
PHSU Wellness Center Horizontal Logo
PHSU Alumni Relations Vertical Logo
Follow the link below to access all downloads for logos, PowerPoint templates, Zoom Backgrounds, and letterheads.

Logo Use: Black logos to only be used for black and white printing.

Mark

Brand Guide

Color Palette

Primary

RGB: 0, 153, 154
CMYK: 81, 20, 42, 1
HEX: 00999A
PANTONE: 3272 C
RGB: 2, 71, 72
CMYK: 92, 53, 60, 42
HEX: 024748
PANTONE: 3302 C

Secondary

RGB: 219, 221, 220
CMYK: 13, 9, 10, 0
HEX: DBDDDC
PANTONE: COOL GRAY 1 C
RGB: 247, 149, 29
CMYK: 0, 49, 98, 0
HEX: F7951D
PANTONE: 1495 C

School Color Scheme

PUBLIC HEALTH PROGRAM
RGB: 225, 136, 114
CMYK: 9, 56, 54, 0
HEX: E18872
PANTONE: 486 C
SCHOOL OF NURSING
RGB: 100, 214, 215
CMYK: 53, 0, 21, 0
HEX: 64D6D7
PANTONE: 3242 C
SCHOOL OF DENTAL MEDICINE
RGB: 125, 13, 92
CMYK: 50, 100, 33, 19
HEX: 7D0D5C
PANTONE: 235 C
SCHOOL OF BEHAVIORAL
AND BRAIN SCIENCES
RGB: 251, 198, 17
CMYK: 2, 22, 99, 0
HEX: FBC611
PANTONE: 116 C
SCHOOL OF MEDICINE
RGB: 205, 57, 21
CMYK: 13, 91, 100, 4
HEX: CD3915
PANTONE: 7597 C

Fonts

Brand Voice, Message, and Tone

Bravery

Embrace challenges head-on with a fearless approach.

Power

Demonstrate strength and authority in all communications.

Protection

Prioritize the well-being of the community and stakeholders.

Stoicism

Maintain a calm and composed demeanor, even in adversity.

Confidence

Speak with assurance, reflecting PHSU’s belief in the organization’s mission.

Courage

Boldly pursue innovative ideas and solutions that have impact.

Introduction

Inspired by the lion’s indomitable spirit, we stand as a beacon of strength and protection for the community of Ponce and everywhere our campuses make impact. Ponce Health Sciences University is to provide a world-class, culturally-competent, health sciences education to the population we serve, through innovative adaptive learning environments focused on the success of its students to become ethical practitioners and scientists.

Community Engagement

At the heart of Ponce’s culture is a commitment to serving and resilience. We are proud to be a part of this vibrant community, offering unwavering support and protection as we build together toward a stronger tomorrow.

Vision and Leadership Statement

Our vision is to build upon our reputation as a prestigious academic and research leader by continuing to educate underrepresented diverse populations while focusing research efforts on solving health disparities. In the face of challenges, PHSU channels the lion’s stoic strength, approaching each day with courage and confidence. Our resolve is unshakable, and our vision is clear: to empower our community with the tools and opportunities they need to thrive.

Innovation and Progress

Just as the lion is a symbol of power and progress, we are driven by a relentless pursuit of excellence. With every step forward, we honor our roots while embracing the future with boldness and innovation.

Cultural References

Messages should reflect the organization’s strength and leadership, instilling confidence in the audience.

Inspiring and Motivational

Encourage action and involvement, using language that motivates and uplifts the audience and the gift of serving others.

Respectful and Inclusive

Acknowledge the cultural significance of Ponce and Puerto Rico. Messages should resonate with local values, showing deep respect for the heritage.

Empathetic and Protective

Showcase the organization’s commitment to the community’s well-being, ensuring that communications reflect care and concern.